Sunday, December 16, 2012

You've Got A Problem When You Can't See Your Feet


Sundays are grocery days for the Gilbert family. Strategies have been devised; the list organized and divvied up in attempts to make the excursion as painless as possible. Yet we still find ourselves trapped between sky-high shelves laden with what we suppose is food, hidden underneath the layers of plastic and wall of cardboard exterior. Images plastered onto the front of the exterior give the shopper a glimpse of what the product might look like. But where is the real food? Certainly not in the grocery store; here you only find chemicals packed into ready to go boxes.

Have you ever read the ingredient list of the food you purchase? Most don’t. Perhaps a couple healthy conscious parents search for the exclusion of “high fructose corn syrup” from their child’s Lunchable; perhaps the college student looks for a soda that doesn’t have aspartame. But these are few and far between, the glances only fleeting. Since the few consumers willing to glance at the ingredients list search for that single buzzword, the “aliases” of high fructose corn syrup are found everywhere. These include: concentrated fruit juice, dextrose, maltose, crystalline fructose, evaporated cane juice, raw sugar, malt syrup, cane crystals, fructose. Due to the increasingly negative connotation of “high fructose corn syrup”, the Corn Refiners Association attempted to rename their sweetening agent “corn sugar” in May. The FDA rejected this proposal saying it was misleading to consumers. But it does not take much to mislead consumers. Most shoppers are clueless to what half the ingredients even are. Take strawberry jelly for example; you would think there would be strawberries, maybe some water, and a couple preservatives. In fact, smashed into the glass container along with the strawberries are also: polydextrose, maltodextrin, fruit pectin, citric acid, locust bean gum, natural flavor, potassium sorbate, sodium benzoate, sucralose, calcium chloride, and artificial color. But really, why should the inability to pronounce the half of ingredients you are consuming be a weight on your conscious?

A weight on your conscious it might not be, but a weight on your waistline is a guarantee. The irony of a world divided between the obese and the emaciated, with the obese attempting to fatten up the remaining 13.6% of the world, is ridiculous. The world now can be represented on the two ends of the scale: those with far too few calories and those with enough to drown in them. Recently there has also been a move to include obesity as a third form of malnutrition. Considering obesity as malnutrition expands the meaning of what had previously referred to poor nutrition as due to lack of food inputs. Though it is poor nutrition, it is certainly not typically due to a lack of calories, but rather too many. If we were to label obesity as “malnutrition”, statistics would quickly tell us that over half of the world’s population was suffering from some type of malnutrition.

When you think of malnutrition, hunger is where the mind tends to go first. Hunger is defined as the uneasy or painful sensation cause by want of food. For most citizens of industrialized societies, the only uneasy, possibly painful, sensation caused by food is when you have consumed double your body weight in one sitting. Trends like overeating have caused the number of obese people worldwide to double since 1980. According to Scientific American, there are actually more obese people in developing countries than there are hungry people in developing countries. Now, let’s stop and think of a moment. Obesity, the 2nd most preventable disease affects more people than hunger? What have we, a highly developed society, done wrong? Well, for starters, over processing our food.

In capitalist attempts to price products lower than the cost of the competitor’s, the food industry has strayed away from actual food. Of all the ingredients in strawberry jelly list previously, which did you actually know? Strawberries, of course. And water. But what about the rest of it? What is “maltodextrin”? Where does locust bean gum even come from? How exactly can you add “natural flavors”? The food industry would tell you that maltodextrin is produced from starch by partial hydrolysis and is usually found as a white hygroscopic spray-dried powder; that locust bean gum is a galactomannan vegetable gum extracted from the seeds of the carob tree, mostly found in the Mediterranean region; and “natural flavors” are basically a mixture of manmade chemicals that make something taste kind of like it’s supposed to.

As the person eating all of this food, I’m not sure I want hygroscopic powder in my food, let alone a ton of synthetic chemicals attempting to create the taste of strawberry. All of a sudden the food industry decided that natural food was less important than the shelf life of the food they would soon be creating in laboratories. How many people have ever tasted the flavors of a real strawberry? One that hasn’t been sprayed down with insecticide, freeze-dried, or infected with synthetic flavoring? Probably not many. Our society has decided that it’s okay for a once agriculturally based society to abruptly have less than 1% of America growing food. So how are we able to support a population of 314 million people? By creating fake food to sell at ridiculously low prices. Major grocery stores have cut out every possible expensive, and many times this means sacrificing the integrity of the food; choosing cheap man-made chemicals over the Earth grown food our bodies were meant to eat. Over the decades, scientist have experimented and found cheaper easier ways to supply our bodies with what it needs. Along the way, they also found a way to condense the calorie intact of a single day into one hamburger meal. Humans are wired to seek the easiest way to get the most amount of calories they can in a single moment, hence our craving for fatty, sugary foods instead of fruits and vegetables. The fast food market has taken advantage of this fact, exploiting human nature to reap the benefits of added profit as their addicted consumers’ pant sizes continue to skyrocket, their consumers’ health to slip, and their consumers’ deaths due to obesity.

But this could stop. Rather than support food companies who surround their synthetic food stuff in plastic wrapping and stick it into a cardboard box, why don’t we give incentives to do just the opposite? By increasing production of “real” food, America would be able to reduce the waistlines of its citizens, and ensure continued health for everyone. The focus of our society needs to stop trying to solve the entire world’s problem and look down for once. Maybe then we would realize the problem has gotten so bad we can’t even see our own feet. North America has only 6 percent of the world's population, but 34 percent all the human biomass in the world that is due to obesity, the researchers from BMC Public Health said. If the trends of over processing and obesity continue, America may see its shoreline slowing sinking into the ocean.

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